Client: Macerich
Role: Editor, Videography
For over a decade, The Collection has been the artistic heart of Macerich’s premier retail center in Chicago. To celebrate its 10th anniversary, Macerich commissioned See It Media to create a 30-second spot showcasing the stunning, curated artworks displayed throughout the mall.
With an emphasis on sleek, high-end aesthetics, we aimed to capture the elegance and style of The Collection, drawing inspiration from a fashion show. From the videography to the editing, every frame was crafted to mirror the sophistication of the retail environment and the artworks themselves.
The final cut? A compelling visual journey designed to captivate and inspire visitors, highlighting The Collection as a chic, must-see destination.